Author’s insight about the book and the next tech era!

It is very challenging for people. It seems there are two camps. People who complete the book are deeply moved, gain access to a world which is alien to our existence. Those who stop in the middle seem frustrated.

Last week the patents were finalized. A two and a half year process has come to completion as the provisional has resulted in three patents. This process of producing patents was an enormous undertaking. Most inventions and designs are alterations of existing methods and ideas. This next tech era certainly alters current methods, but it does so inside of a completely reconstructed paradigm. Now, recognize that three paradigms have been reconstructed and you get the sense of the enormity of just having patent law rap it’s historical nature around a novel foundation of existence in three domains.

The book is like that. First part … communication is stripped of its comprehension and reconstructed from a linear inherited model into a symphonic paradigm. It takes a lot to not get trapped in cynicism as comprehension, the mainstay of our inherited means of communication is relegated to a tiny portion of a dimensional dance that the new model of communication opens up.

Next part … is the reconstruction of technology. This is mind blowing. The idea of shifting from objects to interests however is not as difficult reach as the communications paradigm. Devices are already starting to sync as an idea, so the idea of a ubiquitous environment isn’t as difficult of a reach as it would have been five years ago. Interest centricity thinking still takes something. The idea of advertising disappearing takes some imagination and having support and resources appear real time takes some rethinking. For modern society we have been lone rangering it for quite a while. Having support available just in the process of communicating will take something in practice as well as in reading about it.

Then to deal with accounting or measures where the future gains clarity is so distant from our current relationship with accounting that a struggle might take place, however if people can get through Parts I and II, especially Part I, then they can see that communication real time can provide an accounting of the future very effectively and the idea of no posterior activities can entice one’s imagination. A process free existence is appealing, so if the subject is dry, the freedom from processes is encouraging.

Part IV is where the three paradigms come together and a new opportunity to relate in the world comes alive. No one will put down the book at this juncture. The idea of life occurring in a way that our personal interests, our interests as a family and all the other ways we organize ourselves become simple, we can see that organizing ourselves in such a way to resolve issues like hunger, violence and health globally will be an opportunity to empower in a short period of time.

So how is the book going? To read it is challenging. Those who climb the mountain find it rewarding. It is a slow go for most typical of nonfictions, yet since this book illustrates a world alien to our current world and it is clearly not a fiction makes it an atypical book indeed or so it seems.

The Paperless Office … a Myth?

On June 30, 1975 an article, “The Office of the Future” appeared in the BusinessWeek magazine. At this point in history the future of the typewriter, a hundred-year-old invention was bleak. George Pake, of Xerox predicted that by 1995, paper would serve no purpose and everything would be electronic. What was prophetic was a computer on every desk.

Today, mobility and connectivity are reaching a saturation point globally, yet paper is very evident in our society and so are file cabinets and all the primitive methods for organizing we endure today. These arcane models follow us into our virtual offices as we rely on applications, websites, browsers, and a multitude of processes like e-mail, data entry, accounting processes organized in virtual filing cabinets and folders.

Edwin Seibels invented the first filing cabinet in 1898, and years later file folders soon followed. This replaced slats and cubbyholes where papers were stored in envelopes. Envelopes—clay enclosures, or binding parchment historically began with writing over 5000-years-ago. While evidence of paper envelope discoveries are almost 2500-years-old.

We think of ourselves as living in a modern era. Are we deluded to think that people a hundred or three-hundred or a thousand-years-ago didn’t have the same sense of modernity? Just how modern are our methods? Might we consider that the “Information Age” is simply an extension of what began over 5000-years-ago.

The “Next Tech Era”

My name is Robert Gold. I am an organizational scientist. For over twenty years, I have reconstructed several organizations. Many tripling in revenue, reducing overhead (processes) substantially, wherein profitability improved by a factor of ten on average (in a couple of years). Why does this matter? Over fifteen years ago, I foresaw a completely different methodology and paradigm for accounting. In the last several years a new paradigm for technology and communication has taken form—a very simple methodology, empowering awareness, effectiveness and order.

This new environment, the “Next Tech Era” appears as a reorientation of our technological existence. This reorientation is severe, yet the environment brings an obviousness and comfort of being “at home,” every moment of our lives. Within this innovation, our personal interests and concerns no longer appear as they do today. The experience of overwhelm or being burdened with too much … will disappear.

To have a paperless world occur, one without filing cabinets, folders, data entry and processes, we must shift the very paradigm that began long ago. Anything short of that has us organizing what has happened, not powerfully involved with altering the future with a sense of order and awareness. Do I have your attention? My thinking is having the world of devices alter, requiring the partnership of Google, Microsoft, and Apple. I am interested in hearing other ideas. I am interested in other initiatives.

See video, the “Next Tech Era” and book, “Dwelling in a New World: Revealing a Life-Altering Technology.” What might move this “Next Tech Era?”

or three high definition videos …

Pessimism … Thinking

Realism                                                                                              Optimism


Pessimism                                                                                              Bullshit


We live in a world that has never been more affluent, peaceful, caring, comforting, and exciting … and yet thinking, comprehensibility, understanding, and so forth determines a world of despair, hopelessness, trepidation, and badness (evil). 

We are drawn to the flame, not the warmth or light but the fire–consumption. Media draws our attention where little speaks of all that is incredibly “right” with the world. Our attention is on what is bad.

For instance, my book and invention is included in this black hole of cynicism must appear as “bullshit.” Oh, yes … maybe soon, some technologist might see the power and absolutely silly simplicity of it all, it gets developed and the world shifts not just exponentially as today, but in a line of demarcation, a transformational shift.

What then? Even when self-aware? When starvation ceases? When violence ceases altogether? When all have clean water, food, and medicine? Will thinking still provoke criticism? Will being aware of this darkness shift thinking itself? Maybe ~

A conversation with a CEO

On September 10, 2012 on a CEO Group, I responded to a lengthy thread and commented:

If I move away from consulting and enter into the discourse of a designer and inventor, it seems to me that we currently live in a process-oriented paradigm. This is something that has me literally throw away a lucrative practice, has me write a book, and design (an innovation that supports) a completely different paradigm for communication, accounting and a fundamental shift in relating to technology.

Our whole mode of working together in this linear, back and forth way, lacks transparency, immediacy of speculation, cooperation and collaboration. We have been trapped in devices, computers, systems, transmitting incrementally via email. Project management isn’t management at all, rather a vehicle for damage control. Given our existing methodology, which has been derived from thinking hundreds, thousands and even tens of thousands of years ago there seems to be no end or solution in sight.

I think Google (possibly Microsoft and Apple too … we will see) is catching a glimpse of a radical shift into a technological space where business process such as these completely disappear. The means of tracking utility, accumulation, and consumption (modern accounting) expands into a structural dimension where interactions real-time give an immediate moment-to-moment current future and the implications of value for projects, departments, regions, companies, and even nations.

The way we organize ourselves, the way we relate to others, ourselves, and organizations will alter dramatically. Does this sound like something difficult? It is actually very simple. The technology exists. The timing is perfect, as we will be connected to half of the people globally in the next year or so.

I am not going to spam. If you are interested in what I am speaking about, seek me out. I am a very visible public figure. Thank you for your attention.

Paul Haugh

Founder/ CEO at, Inc. helps merchants reach new customers and connect with existing customers via the website, email offers, mobile offers, thru mobile apps, social media, sharing, affiliate marketing programs.


Paul, followed up and sought me out.  Our exchange went through several spaces. Anyway, let me start the interactions without prescribing any specific way to view it.


On 09/10/12 2:39 PM, Paul Haugh wrote:

Hi Robert Gold,

I’m seeking you out to learn more from your prophetic post on LinkedIN……..I’m launching something based around mobile devices and can still be accessed via internet based website, but i know things will travel the route of “mobile’ in distribution and delivery of content in our future NOW. What technology are you referring to? Would you like to be an Angel Investor of ours? And we’d gladly be an investor of your technology as we grew and could have investment revenues set aside.


Paul Haugh

On 09/10/12 8:25 PM, Robert Gold wrote:
Hi Paul,

If the big three (Microsoft, Google, and Apple) coordinate and work together there will be an autonomous organization that will support the transition. The technology is very simple, most of which has been around for many years. Emerging technology plays an important role too.

I wrote a book which spells out a powerful shift … see:

I have 7 videos out also Youtube channel RobertGold52

You can follow on Twitter Rgold52

You can just google me … laughing … is a website

Fb page is:

If I raise money it will be for international patents … around 3M.

About my seeming prophetic, it is easy to see the future more clearly when you invent it. I just worry about coming off arrogant. Many have issues with that :-)

Go ahead and explore and yes it will likely alter your near term and long term plans. I just contacted all three companies legal departments. I expressed that this might occur unsettling for the top executives. Not as unsettling however than a foreign company developing this.

Contacting me after September 28th might not be wise. I am a scientist. I have professionals available to coordinate this shift in technology.

If you want to engage about this more, first educate yourself a little, okay? I am not interested in developing this it is too big of a shift for business.

If you know of employees of these companies, alert them. I have created a video with Eric Schmidt and will release a series of them very soon. Schmidt is very visible so he is my primary target :-)



On 09/11/12 7:02 AM, Paul Haugh wrote:
Nothing really groundbreaking here in your assessment of the evolution and meeting of social media with business marketing/sales/management, as Yammer and Facebook move closer to each other. I saw your charts and it reminded me of a college class I had back in 1996.

i’m not a critic, and never throw negatives at another person’s passions……………so I’m just asking the question here: WHERE IS THE BEEF? OR RATHER “INVENTION”?

If you’re trying to be vague as to not give away any secrets, you’re doing a GREAT JOB.

Okay, best of luck in your pursuit of happiness.


Paul Haugh

On 09/11/12 9:17 AM, Robert Gold wrote:
Hi Paul,

Thank you for writing and your assessment. I can understand if don’t want to take the time to read a book that powerfully reveals a reorientation in business and life. Everyone engages new scientific breakthroughs at different levels and though you might not be aware of a paradigm shift, your moments of engagement make a difference.



On 09/11/12 ~ 11:00 AM, Paul Haugh wrote:

With all due respect Gold, to your hard efforts, I’m afraid the paradigm shift has already happened.

And any thoughts of Microsoft, Google, and Apple forming an alliance would never pass the Justice Dept. Google couldn’t even complete a deal for Groupon that would pass the Justice Department.

AT&T owns the satellites and leases the use of them to the GOVT, and IBM and Oracle have significantly more power shaping the future and being apart of any Paradigm shift that would include Microsoft and Apple. Google I’ll give you as having power, because it was created by our Govt., and funded by a branch of the CIA………but it runs on Oracle and the Android phones bounce signals off those AT&T location tracking devices, high in the sky, and an Oracle product stores the data for Google on IBM machines. Apple and Microsoft are not even in the equation.

I shake my head reading your words, with empathy, thinking “EYES WIDE SHUT”

You’re still thinking “Evolution” when you really ought to embrace if for what it is turning into: Revolution.

On 09/11/12 11:42 AM, Robert Gold wrote:
Dear Paul,

I really appreciate that you think you are aware of what might occur in months and years and not decades. I assert you aren’t.

We live in a paradigm of devices, websites, applications and so forth. People think social networks are the “shift.” This is a “Matrix” existence …

When we left covens and small familial groups as early as 12,000 years ago and expanded or organize ourselves into villages and tribes–this organization created severe problems. Familiar looks and gestures were no longer effective, a speaker/listener/information paradigm arose.

When we organized, rudimentary means to account for accumulation, consumption, utility, and so forth was required. We could no longer see resources and the earliest civilizations had to resolve this crisis. Knowing, information, understanding became very important.

Technology specialized, as villages were comprised of more specialized roles. The tools differed and became useful for these roles: cooking, hunting, farming, domesticated animals and so forth.

Today, we have simply expanded these ancient paradigms. They continue to change and evolve in complexity. Technology is still related to as tools, instruments and so forth. Accounting is still linear. Communication is still about “information.”

These three paradigms in months will radically shift.

Device-centricity, all this attention on “mobile devices” is just the existing paradigm perpetuating itself. The “information age,” Facebook, LinkedIn, websites, application … all of this is from the ancient discourse, our inheritance.

As Morpheus said, “The Matrix is everywhere. It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work… when you go to church… when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth.” … “That you are a slave, Neo. Like everyone else you were born into bondage. Into a prison that you cannot taste or see or touch. A prison for your mind.”

Paul, I am not saying that I have come up with the truth, far from it.

I have just reconstructed technology where devices, applications, websites and so forth don’t matter. What matters is that each moment, what you are engaged with, what you are interested in … immediately and intuitively gives you the people and resources that support your initiatives real-time. Humanity will shift from using technology, being distracted by it, to being powerfully engaged in life and work, living in “the zone” relatively free from distractions. We move from using things to the experience of the comfort of being at home each moment. [Shift is from device- to entity/interest-centric]

Communication has been reconstructed from speaker/listener/information into a three dimensional paradigm. In this paradigm, language, comprehension, and so on serves a small portion of our interactions in the world. We will gain an agent-type feedback loop (cybernetic) providing us with an unprecedented self-awareness as emotions play an important part of relating effectively.

Accounting and IT, almost a two-trillion dollar per year industry … oh well? I have reinvented what we account for. The future gains a clarity as each interaction changes it. What is accounted for is accountability and it is not limited to “things,” transactions, assets, finances, resources, and so on. It is no longer linear or some posterior activity. Rather it is a real-time accounting of our interactions.

I appreciate your challenging me and ask your permission to put this conversation string on a public blog. I will protect your identity. Hopefully, as the monk saying goes, you have emptied your mind to see something revolutionary. Algorithms are for complexity. Cybernetics is for simplicity. These are two different world, thus the title of my book, “Dwelling in a New World: Revealing a Life-Altering Technology.”

Thank you Paul.



On 09/11/12 ~ 1:00 PM, Paul Haugh wrote:

Yes Robert, you can put this on public blog with my name. I think also you should realize that we were agreeing, then disagreeing, and then agreeing again, but in that last part we are agreeing, but agreeing to disagree. Hahahahahaha, it’s like as you are on one side of the coin, I am on the other, but we both agree the coin exists and it has 2 sides.

Your position is we are moving into this Matrix and I agree they are trying to make us evolve into that Matrix you describe, but this generation will resist it quite a bit more than you think, especially baby boomers, and this new generation younger than me (39) is adopting a life of simplicity, and LESS technology, and less gadgets around them, in their cars, in their homes, and quite a lot less HOME. The resistance is the “revolution” I speak of as being the stream of consciousness, in this “evolution” that you are describing that we cannot STOP……..and I do believe it will be STOPPED before we are transcended as you say into a paradigm shift that alters are everyday existence. I agree that man is trying to bend the universe to this way of thinking, to this plane of man’s reality, I just don’t think in the history of history, the universe went along willingly with all man’s plans and I don’t see the Universe going along with this “Matrix” you describe or my generation and younger succumbing to it. Baby Boomers, yes they invented this, they have always tried to change, recreate, fake up their reality……….but as you can see by the state of our economy, all their faking it up, can’t prevent the inevitable………..the universe will do things her way………technology be damned.

Just my opinions ofcourse, but backed up by everything that has happened since the beginning of time……..and I respectfully think your opinions are fascinating, but what you say is already happening, I’m saying will never happen. Not the way you’re describing. And I thank you for a “MIND OPENING” dialogue and many of your observations of the world as you relate them to an evolving social universe would make a great “Matrix 4″.

I enjoy talking to you. It’s not often I find someone that makes my brain ache in a good way.

Warm regards,

Paul Haugh

A Companion that Empowers and Develops Us

As I set out to introduce a marriage between technology and life, I often wonder. “Am I going about this in the best way?”  I have chosen conventional ways to protect us all from the enormous power of a paradigm shift that I envision will be unlike anything in written history.  I elected to use the patent office and a book, Dwelling in a New World: Revealing a Life-Altering Technology.

A champion of disrupting the “status quo” in many ways, I nonetheless resort to these conventions, even this blog, to inquire into the wisdom of my actions. There are several questions that I wish to explore.

The new world that we may soon be waking up in is incredible in many ways.  I recommend reading the book or downloading the free preview on Amazon so that you may participate even more effectively.  I will quickly state four basic aspects of the new access for relatedness provided by my technology.

First, this includes a very simple redesign of existing technology and methodologies. The shift is in orientation, not capabilities.  I love the concept that people can contribute “stuff” for others to use and, if anything, I have simply expanded that idea into a network of resources through which we create simple structures in the moment and share them in the future.

Second, in this new world our lives gain further order and clarity.  We will live in a world where we are figuratively “at home” every moment. The order that we experience comes from a virtual companion that moves with us wherever we are.

This will take some rethinking and a distinct view of the world that is alien to our current relationship with technology. All the necessary screens will be indiscrete. If you choose to engage, the screen is you-centric – focusing on what you are presently interested in. Your immediate plans are supported by a conversational activity window, which is further supported by people and resources congruent with the moment.

Clarity is born from the very structure of our companion. Our lives are no longer disrupted by a linear or haphazard influx or a search for information. There are separate virtual rooms.  These rooms contain the furnishing and stuff (resources, apps, schedules, templates, and so on) for our current interests, projects, and accountabilities.  Our companion also encompasses all prior interactions, plans, commitments and agreements. These are automatically organized in a structure resembling a schedule.

The schedule isn’t traditional at all, however.  It forms itself out of the moment-to-moment conversations we engage in.  The future comes alive as our plans, resources, and finances unfold in a natural way, inside the conversations and interactions we constantly engage in.

Third, we have already begun talking about accounting, resource management, and accountability.  How we organize ourselves will be very simple.  As families, companies, governments, and more, we gain an identity with which we as individuals relate. As individuals, we address these areas of interest in a collective environment that becomes a structural overlay, an organization that exists as a simply structured entity.

From an organizational perspective, individuals with numerous accountabilities gain order and clarity with their interests and concerns. The need for organizational processes disappears.  The “current future” alters moment-to-moment and any changes in organizational resources and finances are visible each moment.  The interactions that precipitate changes are visible and the whole notion of “information” dissipates in this virtual environment.  Accounting becomes dimensionally viable and is no longer process oriented. We evolve from simply tracking or anticipating consumption and utility.

Forth, the most dramatic shift, which I have only touched on, is in the arena of communication. The notion that communication consists of a speaker and listener and that “information” is transferred between them, is limiting and fraught with difficulties and incomplete interactions. Telephone conversations, mail, email, texts, and other means of communication illustrate this clearly. This inefficiency ends, as these methods will no longer exist as they currently do.

More to the point is the incompleteness of the speaker/listener paradigm.  This model represents a tiny fraction of what is really occurring.  The reconstruction of communication and the cybernetic feedback from moment-to-moment communicative states gives a dimensional, artistic, even poetic quality to thought and conversation.  This aspect of our virtual companions will likely be the most transformative.  We will be constantly aware of our current state.  We will be aware that we are bored, interested, positional, arrogant, aggressive, peaceful, or connected and this self-awareness will expand our effectiveness exponentially.

Now, back to the areas where I wonder if I am approaching entrance into this new world appropriately.  I will create separate discussions and questions (below) about where I think we’re headed with all of this.  Before I do, what are your thoughts about this new paradigm/new technological era?

1st area: Initially this will be software that hijacks devices.  It coordinates two different types of servers: an entity provider (like a namespace server on steroids) and a service provider (an enhanced email server).  It is very easy to develop this; any software provider or developer could develop and implement it.

I intend to license Google, Microsoft, and Apple, as they create the operating systems for a majority of our devices. All three seem to demonstrate a commitment to social responsibility and respect of privacy, even over the lives of their organizations. Many people trust these three organizations.  For those who don’t trust any organizations, there is the idiom, “better the devil that you know.”

I could license only one of these companies, but this shift is very powerful and a division of three sounds about right! Advertising will exist as resources inside this paradigm, so the software will likely be inexpensive if not free.  These three companies will have to work together because they will need the same basic standards like “email.”  What are your thoughts?

2nd area: I will ask these companies to set up an autonomous organization that supports vendors, transition, political and economic leaders, organizations for global improvements, and so forth. What do you recommend that is beyond what is mentioned in Chapter 10 of the book and the Afterword?

Theory behind an invention that dramatically alters our immediate future!

There will be an invention that will be rapidly adopted by organizations and will likely connect billions in a couple of years. This will alter our current technological space. A new technological era begins, where all bets are off and new opportunities for invention, coordinating and collaborating occur. The invention comes out of a theory which has extensive evidence to support it.

This theory stipulates that the foundation of reality or the reality of being a social creature was derived from a crisis. The crisis recurred many times which theoretically explains the differences in cultures.

The earliest crisis was marked possibly as distant as 600 generations ago, when as our ancestors moved from the familiarity of a familial or coven existence into a village or tribal community. The nuances of communication and accounting for complexities arose in that transition, or so the theory goes.

This theory stipulates that communication was structured as a speaker (performer) and listener (audience) as some performance and message passes between them. Today we still exist in that paradigm, i.e., facebook, email, phones, TV, Youtube and etc. (If there was any other structure for communication, it hasn’t survived)

Accounting kept track of resources, acquisition, utility and services, and so on just like today. The roots of the modern system were discovered in Mesopotamia, and double-entry accounting, historically was uncovered in 1299 CE.

Along the way, we picked up certain patterns for understandings. A couple books are a book by Paul Kennedy, The Rise and Fall of Empires and of course Michel Foucault’s The Order of Things (goes back only 30 generations but it is very detailed).

I have restructured three very old paradigms. Technology has occurred as tools since we lived in covens or small family units 100′s thousands of years ago. When we moved from covens to village or tribal life a crisis occurred, we needed to communicate as the familiarity no longer existed and we had to keep track of things and account for crops, people, items and so forth.

We haven’t ever looked at what got put together 12,000 years ago. How we organize ourselves, the order we put things in is derived from our inheritance. We are often distracted, busy, and organizing ourselves to function (as processes) effectively.

If we reinvented the very foundation of how we relate technologically, the scope and awareness of communicating/relating and move beyond tracking, using services, buying goods, and so on, what would we invent?

This is my background, my education and my career has been reconstructing organizations for a couple of decades now. I am shifting to expand my reach globally. There is a very simple structure or order that simplifies life, makes us very effective and mirrors the shifts of our attention. All the technology exists already, but we use technology (computers, iPads, smart phones …) as tools, twitter, facebook, iWork, MS Office, google search, wiki, and numerous other tools at our disposal.

There are moments when we experience being “in the zone” (effortlessly effective). I assert there is a technological space that puts us “in the zone,” even as we move from one thing to another, i.e., work to entertainment to friends to family.

It will be like moving in your house, from the kitchen, bedroom, and to the bathroom. Moving into worlds or rooms of interests. It is way too simple —> this design. It is perfect timing as connectivity is peaking. Devices can be non-discriminant having no limitations in supporting each person in its vicinity. Screens in public spaces (elevators, lobbies, stores, restaurants, and etc.) will be available for all.

As we move through life the nearest screen supports our current interest with resources and people as we converse, think, act, and so on. As we communicate, make plans, commit, offer, speculate our future (which is visible) changes — our resources and finances occur in our conversing. No more separate processes, entering things in a calendar, writing checks, charge cards, and so on. No entering addresses in GPS systems, searching the internet, writing emails, making phone calls.

Everything is supported in the moment by virtual companions, wherever we are.

You can’t see this world from our current world. You can only see that we are headed in this direction. This new technological era will be available in a few months not a decade or two. There are two buts or howevers. I need to get the attention directly or indirectly of Microsoft, Apple and Google. Could it be introduced by a software company? Sure, but whoever develops this will have a tremendous amount of power and influence. These three companies have demonstrated social responsibility and I want all three to share licensing and develop a common protocol so that different operating systems can function (just like different email applications use the same protocols yet have their own personality too).

Getting these three companies to cooperate will be the second hurdle, but the first is to get their attention. A book, many experts say it is well written, will be released in the next week or two. It defines and reveals this invention. As I said it is very simple and it expands our awareness a hundred fold. One example is that we will get feedback (cybernetic) like the agent-feedback of our current emotional state. Whether we are aware or in our own thoughts or are getting too aggressive.

Communication will no longer be limited to writing, speaking, performing and reading, listening and watching. We will be immersed in a rich conversant awareness of the present moment and the future.

This isn’t a product or service … it is a radical paradigm shift. I am a scientist and this is my contribution. I have written a book that should be released in a week or so called Dwelling in a New World: Revealing a Life-Altering Technology, which reconstructs technology, communication and accounting providing us a new paradigm for relating.

First impressions

This temporary site (it will be professionally developed around July 1) opens up the first seven pages (Introduction) of my new book which will likely be released in July 2012. A small portion of the invention from the book is also revealed. What are your thoughts? I would appreciate your first impressions.